When working with the press, it is essential to regard each publication as a distinct step in the overall project promotion strategy.

What we do

• We develop a media plan and launch publications such as announcements, interviews, and special materials.
• We prepare speakers for interviews.
• We create special materials that help convey the project's essence, depending on the devised communication plan.
• We build a competent media kit.
• We keep track of publications.
• We reply to media queries.
• We correct mistakes.
• We prepare reports.

As a result
The project develops a consistent image, and its protagonists earn greater recognition within the professional community. Media elements convey the project's core messages to the audience.

Working With the Media

The key to advancing any project is its strategy. Suppose all tactics, such as social media and press releases, collaborations, blogger engagement, and employee public statements, are balanced, well-considered, and implemented in tandem. In that case, the success will be considerably sooner. It is vital to maintain a consistent tone throughout these acts and ensure extra care is given to the format and selection of key figures.

What we do

• We establish the objectives of the communication strategy.
• We examine whether the existing system is working well and whether it addresses the current project's mission and constraints.
• We select the project-appropriate tools.
• We evaluate competitors to better grasp the project's unique character and positioning.

As a result

• We help the project map out the path to its goal—and uncover why it hasn’t been reached before.

Strategic Communication Guidance

In any project, it’s critical to understand two things: who you address and how you want to be perceived. That is why the first step is defining your primary aims and the image you wish to convey. Only then should you identify your target audience—where to find them, how to engage with them, what stories to tell, and how to articulate what makes your project unique. A well-crafted message with the proper emphasis can solve many challenges while putting your project in the forefront.

What we do
We devise communication strategies for projects or institutions so that they can find a common language with visitors and the surrounding community.
We assess who your target audience is and how to reach them.
We analyze your competitors.
We evaluate the project's strengths, weaknesses, threats, and opportunities.

As a result
We help you chart the course: where to find your audience, how to speak their language, and which tools and platforms will carry your message best. Most importantly, we define your project’s core messages and areas of emphasis.

Communication Strategy Development for Your Project or Institution

Today, trust in a project is inseparable from trust in the individuals behind it. That is why it is imperative to connect with influencers and persuade them to collaborate.

What we do

• We invite influencers to grand openings.
• We find collaborative formats for partnership.

As a result
Engaging the audience and the overall reach of selected influencers complements the project's image.

INFLUENCEr MARKETING