About the project
In spring 2023, a collaboration between contemporary artist Andrey Lyublinsky and BoscoVesna came to life in the shopping center's atrium. A whimsical cast of geometric characters—Lyublinsky’s signature creations—transformed the space, offering a fresh perspective on the intersection of art and fashion.
Known for his bold, pixel-inspired installations in public spaces—from museums to commercial venues—Lyublinsky reimagines environments with playful precision. For BoscoVesna, he designed a series of multicolored, modular figures, each composed of simple shapes that celebrate individuality and self-expression. These characters echoed the personalities of the shopping center’s visitors and the vibrant spring-summer collections on display.
This project marked the first chapter in BoscoVesna’s ongoing collaboration with contemporary artists—with more creative partnerships to follow.
Known for his bold, pixel-inspired installations in public spaces—from museums to commercial venues—Lyublinsky reimagines environments with playful precision. For BoscoVesna, he designed a series of multicolored, modular figures, each composed of simple shapes that celebrate individuality and self-expression. These characters echoed the personalities of the shopping center’s visitors and the vibrant spring-summer collections on display.
This project marked the first chapter in BoscoVesna’s ongoing collaboration with contemporary artists—with more creative partnerships to follow.
Project PR team
Tanya Nemirovskaya, Valentina Filippenko, Yulia Milyukova
Results
—Secured over 40 media mentions across traditional outlets and Telegram channels;
—Facilitated a creative collaboration between BoscoVesna and Masters School;
—Organized a press event featuring top-tier media, including Kultura Radio, Metro, Snob, Afisha Daily, Pravila Zhizni (The Rules of Life), SRSLY, Grazia, and Umagazine.
—Facilitated a creative collaboration between BoscoVesna and Masters School;
—Organized a press event featuring top-tier media, including Kultura Radio, Metro, Snob, Afisha Daily, Pravila Zhizni (The Rules of Life), SRSLY, Grazia, and Umagazine.
Media exposure
TV: Channel One.
Print and digital media: Snob, Metro, Forbes Life, RBC Style, Afisha Daily, Buro 24/7, NowNowNow, Umagazine.
Telegram channels: Pravila Zhizni (The Rules of Life), and others.
Print and digital media: Snob, Metro, Forbes Life, RBC Style, Afisha Daily, Buro 24/7, NowNowNow, Umagazine.
Telegram channels: Pravila Zhizni (The Rules of Life), and others.
