About the project
Exclusively for the 11th edition of Cosmoscow International Contemporary Art Fair, artist Vladimir Grig unveiled his first collaboration with Ultima Yandex Go. The result was “The Journey Begins”—a striking three-meter painting that follows a character’s inner transformation as he travels into a new reality.
The work is part of Grig’s ongoing “Detomon” series, inspired by the imagined adventures of architect Thomas de Thomon. In this narrative, de Thomon’s antique sketches serve as a backdrop for Grig’s favorite characters—figures from different eras who embark on surreal, time-bending journeys.
The work is part of Grig’s ongoing “Detomon” series, inspired by the imagined adventures of architect Thomas de Thomon. In this narrative, de Thomon’s antique sketches serve as a backdrop for Grig’s favorite characters—figures from different eras who embark on surreal, time-bending journeys.
PR challenge
With dozens of stands and partners at Cosmoscow, a key objective was to ensure the distinct visibility of the Ultima Yandex Go stand. Our goal was to strategically highlight the stand itself and the brand’s broader engagement with the arts—crafting a compelling narrative resonating across media platforms. This approach helped spark interest from radio stations, print media, Telegram channels, and bloggers, encouraging them to share the story with their audiences.
Project PR team
Tanya Nemirovskaya, Daria Gnashko, Yulia Milyukova
Results
— Secured over 180 media mentions;
— Organized curated art tours with influencers, engaging their audiences through guided experiences led by Alexandra Zharkova, Anastasia Kamenskaya, Ksenia Kitaeva, and Polina Zelenova;
— Edited and refined all key messaging elements of the collaboration—including stand name and descriptive content;
— Strategically positioned Ultima Yandex Go as the project’s initiator.
— Organized curated art tours with influencers, engaging their audiences through guided experiences led by Alexandra Zharkova, Anastasia Kamenskaya, Ksenia Kitaeva, and Polina Zelenova;
— Edited and refined all key messaging elements of the collaboration—including stand name and descriptive content;
— Strategically positioned Ultima Yandex Go as the project’s initiator.
