About the project
The second edition of the |catalog| Contemporary Art Fair took place in Moscow from April 12 to 14, 2024. It was once again held in the historic Ivan Sytin printing house on Pyatnitskaya Street.
Organized by the Association of Galleries (AGA), prominent gallery owners Dmitry Khankin, Alexander Sharov, Alina Kryukova, and Sofia Trotsenko, founder of the Vinzavod Contemporary Art Center, initiated the fair. The initiative received additional support from Andrei Severilov and Valery Nosov, publishers of “Black Square,” a project at the intersection of conceptual art and contemporary style.
Spring’s edition brought together 54 galleries from across Russia—nearly double the number from the inaugural fair. AGA members and other participating galleries showcased their works across two floors of the venue. Among the participants were 11.12 GALLERY, Agency.ArtRu, a-s-t-r-a, Anna Nova, Art Object Gallery, ART&BRUT GALLERY, ARTSTORY, ARTZIP, ASKERI GALLERY, BORSCH Gallery, Elohovskiy Gallery, FINEART GALLERY, FUTURO Gallery, Grabar Gallery, K35, L.E. STORE, Lumiere Gallery, Marina Gisich Gallery, MAXART Foundation, MYTH Gallery, OVCHARENKO, PA Gallery, PENNLAB Gallery, Pogodina Gallery, pop/off/art, Postrigay Gallery, Reloft ART, Ruarts Gallery, Shift, SISTEMA GALLERY, Syntax Gallery, Totibadze Gallery, Triumph Gallery, ULM Gallery, VLADEY, VS Gallery, XL Gallery, ART4, Arka Gallery, Vostochnaya Gallery, Vellum, Gridchinhall Gallery, E.K. ArtBuro, KROKIN Gallery, CultProject Gallery, Artishok Culture Center, LUCH, PiranesiLAB, and Béton Visual Culture Center.
Organized by the Association of Galleries (AGA), prominent gallery owners Dmitry Khankin, Alexander Sharov, Alina Kryukova, and Sofia Trotsenko, founder of the Vinzavod Contemporary Art Center, initiated the fair. The initiative received additional support from Andrei Severilov and Valery Nosov, publishers of “Black Square,” a project at the intersection of conceptual art and contemporary style.
Spring’s edition brought together 54 galleries from across Russia—nearly double the number from the inaugural fair. AGA members and other participating galleries showcased their works across two floors of the venue. Among the participants were 11.12 GALLERY, Agency.ArtRu, a-s-t-r-a, Anna Nova, Art Object Gallery, ART&BRUT GALLERY, ARTSTORY, ARTZIP, ASKERI GALLERY, BORSCH Gallery, Elohovskiy Gallery, FINEART GALLERY, FUTURO Gallery, Grabar Gallery, K35, L.E. STORE, Lumiere Gallery, Marina Gisich Gallery, MAXART Foundation, MYTH Gallery, OVCHARENKO, PA Gallery, PENNLAB Gallery, Pogodina Gallery, pop/off/art, Postrigay Gallery, Reloft ART, Ruarts Gallery, Shift, SISTEMA GALLERY, Syntax Gallery, Totibadze Gallery, Triumph Gallery, ULM Gallery, VLADEY, VS Gallery, XL Gallery, ART4, Arka Gallery, Vostochnaya Gallery, Vellum, Gridchinhall Gallery, E.K. ArtBuro, KROKIN Gallery, CultProject Gallery, Artishok Culture Center, LUCH, PiranesiLAB, and Béton Visual Culture Center.
PR challenge
The 2024 edition marked the second year of the |catalog| Contemporary Art Fair, making it essential to highlight the fair’s growing consistency and its role in supporting the development of the Russian art market.
A key focus of the communication strategy was to reinforce the positioning of the organizing team and to spotlight the fair’s professional leadership. With a significant increase in participating galleries and commercial partners compared to the inaugural edition, ensuring broad and balanced visibility for all contributors was equally important.
A key focus of the communication strategy was to reinforce the positioning of the organizing team and to spotlight the fair’s professional leadership. With a significant increase in participating galleries and commercial partners compared to the inaugural edition, ensuring broad and balanced visibility for all contributors was equally important.
Project PR team
Tania Nemirovskaya, Daria Gnashko, Arina Barshchevskaya, Yulia Milyukova
Results
— Secured over 500 media mentions, including:
— Organized exclusive guided tours for influencers;
— Guest management and coverage in society and lifestyle columns;
— Curated and distributed personalized gift sets for members of the art community and influencers
- 85 in traditional media outlets
- 286 in Telegram channels
- 164 by bloggers and digital influencers
— Organized exclusive guided tours for influencers;
— Guest management and coverage in society and lifestyle columns;
— Curated and distributed personalized gift sets for members of the art community and influencers
Media exposure
TV: Russia-24, RBC TV.
Radio: Kultura Radio.
Print and digital media: RIA Novosti, Metro, RBC Style, Forbes Life, Snob, Setters Media, Buro 24/7, Gathering, ArtFlash, The Art Newspaper, TimeOut, Afisha, Moskvich Mag, OK, The Vanderlust, Grazia, The Symbol, People Talk, and others.
Telegram channels: Pravila Zhizni (The Rules of Life), 1artchannel.
Radio: Kultura Radio.
Print and digital media: RIA Novosti, Metro, RBC Style, Forbes Life, Snob, Setters Media, Buro 24/7, Gathering, ArtFlash, The Art Newspaper, TimeOut, Afisha, Moskvich Mag, OK, The Vanderlust, Grazia, The Symbol, People Talk, and others.
Telegram channels: Pravila Zhizni (The Rules of Life), 1artchannel.
