About the project
“RBC Visionaries” is an initiative by RBC Group that spotlights individuals reshaping the world around them—those who see possibility where others see limitations.
Curated by the editorial team at RBC Style in collaboration with leading experts, the project launched with a dynamic list of visionaries across lifestyle industries, including culture, design and architecture, fashion, beauty and wellness, travel, and gastronomy. These changemakers are united by their ability to view the familiar through a fresh lens, generate bold ideas, and influence trends. What connects them all is a visionary mindset that drives meaningful impact in their fields.
The list remains open and will be updated quarterly with new names selected by the editorial board and expert council.
A.D.E.D., a creative collective known for its forward-thinking approach, developed the project's visual identity. As visionaries in their own right, the A.D.E.D. team reimagined how cultural communication can capture attention in the rhythm of urban life.
Curated by the editorial team at RBC Style in collaboration with leading experts, the project launched with a dynamic list of visionaries across lifestyle industries, including culture, design and architecture, fashion, beauty and wellness, travel, and gastronomy. These changemakers are united by their ability to view the familiar through a fresh lens, generate bold ideas, and influence trends. What connects them all is a visionary mindset that drives meaningful impact in their fields.
The list remains open and will be updated quarterly with new names selected by the editorial board and expert council.
A.D.E.D., a creative collective known for its forward-thinking approach, developed the project's visual identity. As visionaries in their own right, the A.D.E.D. team reimagined how cultural communication can capture attention in the rhythm of urban life.
PR challenge
The key challenge was positioning the “RBC Visionaries” list clearly and distinctively within a competitive landscape. It was essential to communicate that this is not a traditional project or award but a dynamic, evolving initiative. We focused on highlighting the list's open format and clearly outlining the process by which it will be regularly updated with new names, reinforcing its ongoing relevance and unique editorial approach.
Project PR team
Tania Nemirovskaya, Daria Gnashko, Yulia Milyukova, Kristina Mayer, Ksenia Listratova
Results
— Secured over 280 media mentions, including:
— Coordinated interviews with the “RBC Visionaries” project team;
— Executed multiple waves of a strategic PR campaign, featuring RBC Style editors and project experts;
— Organized and hosted a roundtable discussion, “How Does the Media Work with New Protagonists?,” timed to the project launch, with speakers from Setters, Forbes, and Big Ideas;
— Guest management and ensuring visibility in lifestyle and society columns.
- 18 features in major national media outlets
- 110 posts in Telegram channels
- 156 mentions by bloggers and digital influencers
— Coordinated interviews with the “RBC Visionaries” project team;
— Executed multiple waves of a strategic PR campaign, featuring RBC Style editors and project experts;
— Organized and hosted a roundtable discussion, “How Does the Media Work with New Protagonists?,” timed to the project launch, with speakers from Setters, Forbes, and Big Ideas;
— Guest management and ensuring visibility in lifestyle and society columns.
Media exposure
TV: Moscow-24, Kultura.
Print and digital media: Kommersant, Buro, The Art Newspaper Russia, Gathering, Grazia, Spletnik, The Symbol, People Talk, OK, The Vanderlust.
Telegram channels: Pravila Zhizni (The Rules of Life) and others.
Print and digital media: Kommersant, Buro, The Art Newspaper Russia, Gathering, Grazia, Spletnik, The Symbol, People Talk, OK, The Vanderlust.
Telegram channels: Pravila Zhizni (The Rules of Life) and others.
