About the project
Wynwood in St. Petersburg is more than just a hotel—it has become a cathedral and a creative destination for modern design enthusiasts and influential Russian and European art figures.
In 2020, the hotel launched its art residency program. Throughout the year, we focused on promoting the exhibitions and events held within the residency while also highlighting the hotel's unique character and design-forward atmosphere.
In 2020, the hotel launched its art residency program. Throughout the year, we focused on promoting the exhibitions and events held within the residency while also highlighting the hotel's unique character and design-forward atmosphere.
PR challenge
Although Wynwood was primarily viewed as a business, the hotel had been steadily cultivating its identity as a cultural institution—hosting exhibitions, launching artist residencies, and building its art collection. Our task was to accelerate this transformation by refining the brand’s positioning and communicating its vision as a thoughtful, responsible, and culturally engaged business. While initial steps had already been taken, we focused on amplifying media visibility for the art program, showcasing its key strengths, and shaping a cohesive and compelling public image.
Project PR team
Tatiana Nemirovskaya, Daria Gnashko, Yulia Milyukova
#strategy #branding #media #presstour #personalbrand
#strategy #branding #media #presstour #personalbrand
Results
— Secured over 20 media publications;
— Developed a comprehensive communication strategy positioning Wynwood as one of Russia’s leading art hotels while establishing the project team as key voices in the cultural and hospitality sectors;
— Coordinated a series of interviews and expert commentaries with Anastasia Baranova, the hotel’s ideologist and manager;
—Organized tailored press tours for top-tier media outlets, including Esquire, AD, The Village, SRSLY, and others
— Developed a comprehensive communication strategy positioning Wynwood as one of Russia’s leading art hotels while establishing the project team as key voices in the cultural and hospitality sectors;
— Coordinated a series of interviews and expert commentaries with Anastasia Baranova, the hotel’s ideologist and manager;
—Organized tailored press tours for top-tier media outlets, including Esquire, AD, The Village, SRSLY, and others
Media exposure
Print and digital media: Esquire, Tatler, GQ, AD, Harper’s Bazaar, Elle Decoration, Afisha Daily, The Village, SRSLY, Grazia, and others.
Telegram channels: Psycho Daily.
Telegram channels: Psycho Daily.
